The Applied Human Factors and Ergonomics International NEWS - February 2009 - Number 12
 
 

AHFE Newsletters

Previous Issues 2007-2008:

December 2008

October 2008

August 2008

June 2008

April 2008

February 2008

December 2007

October 2007

August 2007

June 2007

April 2007

 

HIGHLIGHTS

- Cross-Cultural User Experience Design
- Specialized Journals and Newsletters
- Interesting Articles
- Interesting Reports
- Upcoming Conferences and Events in Ergonomics
- The AHFEI Proceedings on CD is now available
- Sponsorship of AHFE International 2010
- Contribute to the Applied Ergonomics International NEWS
- About Applied Human Factors and Ergonomics International NEWS

 

 

If you have any questions or comments, or if you would like to contribute, please contact the editor, Dr. Abbas Moallem . The opinions expressed in this newsletter are the sole responsibility of its authors and do not represent any institution or company.

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Cross-Cultural User Experience Design
Pei-Luen Patrick Ra, Department of Industrial Engineering, Tsinghua University, Beijing100084, P. R. China

Globalization leads to extensive interaction between different cultures, either directly or indirectly. Differences in cultural mentalities and environments lead to different needs towards computing systems across different cultures, and this will often influence the interaction between computers and users. To support current complex use of technology, previously narrow and static vision of culture and the approach by simply applying cultural conventions in localization work are far from sufficient.

It is important to accommodate cultural differences in design of user experience. The previous experience will influence users’ requirements for the system. For instance, Chinese people already established clear associations for the standard colors used in working conditions (Yellow for Caution, for example), which were not found before. Values held by different cultures may affect the functionality required. Nielson (1990) reported the findings of LYRE, a French hypertext product, which allowed users to analyze a poem from various viewpoints. While in France it was accepted that students cannot add their own viewpoints but only use the viewpoints the teacher had added, it was not well received by potential Scandinavian users.

A challenge of effective metaphor design is that people from different cultures have different perception for the same real-world objects, since users’ knowledge of everyday life and real world experience differ from culture to culture. Standardized symbols in a country may be misunderstood in other parts of the world. Abstract symbols and rarely used abbreviations caused the most confusion, while pictorial symbols were recognized more often but the meaning tended to be linked to particular cultural context. Caution is needed for the use of gestures as icons, since the same hand gesture often mean differently, sometimes the opposite, for different cultures.
As aesthetic perception is culturally dependent, so are the design of aesthetic elements of machine interfaces such as calligraphy, colors and graphics and its affective effects. Aesthetic perception and its relations to HCI relevant constructs reveal that current knowledge of cross-cultural differences is too limited to accurately predict how culture influences HCI related issues.

People with inferential-category or relational-contextual cognitive styles group objects on different basis, and this influences their performance with machine interfaces. Choong and Salvendy (1999) found that Chinese users performed better if the content was organized in a thematic structure and American users performed better with a functional structure. Time orientation affects how people arrange tasks and therefore impose a big impact on the information structure design. Rau, Gao, and Liang (2008) reviewed previous studies that users with polychronic time orientation browsed faster and took fewer steps than those users with monochronic time orientation in a hypertext environment.

The growing demand for sociable technologies and sociable software is highlighted by the current popularity of online social services, or so-called Web 2.0. There are currently some interesting differences between users from different cultures in the use of tags to group materials, the blogging contents and commenting styles, the promotion approaches of blogs or individuals, the connecting mechanisms in social networking sites, and so on. All these indicate that obtaining a broad and dynamic understanding of culture is critical to the success of information products and services for now and future.

References
Choong, Y. Y., & Salvendy, G. (1999). Implications for design of computer interfaces in Chinese users in mainland China. International Journal of Human Computer Interaction, 11(1).
Nielson, J. (1990). Usability testing of international interfaces. In J. Nielson (Ed.), Designing User Interfaces for International Use. New York: Elsevier.
Rau, P.L. P., Gao, Q., and Liang, S.F. M. (2008). Good computing systems for everyone – how on earth? Cultural aspects, Behaviour and Information Technology, 27(4), pp. 287-292.


 

Specialized Journal and Newsletters

"Human Factors and Ergonomics Society Bulletin," Volume 52, Number 1, January 2008.
http://www.hfes.org/web/BulletinPdf/0109bulletin.pdf

“IEA Newsletter from the IEA President,” 30 December 2008.
http://iea.cc/upload/IEA%20Newsletter%20Number%2030%20December%202008_FINAL.pdf

“DoD Ergonomics Working Group NEWS,” Issue 84, January 2008.
http://www.ergoworkinggroup.org/ewgweb/SubPages/ProgramTools/Publications/2005Pubs/87DODEWGNews.pdf

Healthy Workplaces. Good for you. Good for business, European Agency for Safety and Health at Work, Magazine 11
http://osha.europa.eu/en/publications/magazine/magazine11/view


Interesting Articles

“Technology News 534 - QuickFit Earplug Test Device,” NIOSH , 2009-112
http://www.cdc.gov/niosh/mining/pubs/pdfs/2009-112.pdf

"Colds and Quality Of Sleep Linked, Study Shows," CNN.COM, January 13, 2009.
http://www.npr.org/templates/story/story.php?storyId=99286183

“'Visions link' to coffee intake,” BBC.CO.UK, 14 January 2009
HYPERLINK "http://news.bbc.co.uk/2/hi/health/7827761.stm" http://news.bbc.co.uk/2/hi/health/7827761.stm

“A Little Less Flash At Annual Gadget Show,” NPR.ORG, Jan. 7, 2009.
http://www.npr.org/templates/story/story.php?storyId=99220495


Interesting Reports

“Workplace exposure to vibration in Europe: an expert review,” European Agency for Safety and Health at Work, December, 19 2008."
http://osha.europa.eu/en/publications/reports/8108322_vibration_exposure/view

“Engineering Controls for Reducing Continuous Mining Machine Noise,” NIOSH Publication No. 2008-145. " http://www.cdc.gov/niosh/mining/pubs/pdfs/2008-145.pdf

“Report - Protecting workers in hotels, restaurants and catering,” European Agency for Safety and Health at Work, July, 07 2008.
http://osha.europa.eu/en/publications/reports/TE7007132ENC_horeca/view

Upcoming Events and Conferences 2009

9 - 12 March 2009, IEEE HealthCare Ergonomics Conference 2009, Portland, Oregon, USA
http://oregongosh.com/hc-ergo/

23-26 March, 2009, Applied Ergonomics Conference and Exposition, Reno, Nevada. " http://www.iienet2.org/Ergo/Conference/default.aspx

Announcements

Call for Papers, Journal of Theoretical and Applied Electronic Commerce Research, Special Issue on eHealth and Services Computing in Healthcare,
http://www.jtaer.com

The AHFEI Proceedings on CD is now available, Order it Now

Order the AHFE International 2008 Proceedings. This is an important resource for you digital library containing over 500 papers with an easy search features.
To order please contact Laura Abell, conference administrator at aeiadmin@insightbb.com.
Unite Price: $75 US including shipping

Sponsorship of the AE International 2010 Conference

Organizations wishing to sponsor a special event or to be a general sponsor of the conference are welcome to contact Dr. Abbas Moallem (Abbas.Moallem@sjsu.edu).


Contribute to Applied Ergonomics International NEWS

We welcome your contribution to the Applied Ergonomics International NEWS. Please send us interesting news, short articles, interesting websites, etc. We will consider your comments and contributions for upcoming issues. Please send your contribution to the editor, Dr. Abbas Moallem (abbas.moallem@sjsu.edu).

Applied Human Factors and Ergonomics International NEWS

The Applied Human Factors and Ergonomics International NEWS is a newsletter about Ergonomics and Human Factors topics, The Applied Human Factors and Ergonomics International 2010 conference deadlines and activities, the Applied Human Factors and Ergonomics International 2010 Exhibition, news in the area of Ergonomics and Human Factors, and more. If you have any questions or comments, or if you would like to contribute, please contact the editor, Dr. Abbas Moallem abbas.moallem@sjsu.edu. The opinions that are expressed in this Newsletter are the sole responsibility of its authors and do not represent any institution or company.
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